Why html emails are still important?

The question we should be asking is why marketing is still important? Because the right marketing is the core success of any business. Email is part of this gigantic mechanism. In old days when technology was not so developed, businesses mainly used print advertisement such as magazines, newspapers and billboards. Nowadays, businesses have so many options that it is sometimes confusing which medium to use for a successful advertising or marketing. There is newspaper, magazine, billboards, transport ads, e-zines, apps, Facebook, Google ad words, banners, and so many other advertising/marketing platforms that can be used. Which one to choose? Confusing, right? If you are a huge multinational corporation you may spend money on all of them, because money is not a problem for you, but what if you are a small business that has to think twice before spending big money on marketing and simultaneously make it effective?

Here comes the Internet, that is relatively affordable yet can be very effective if used correctly. Now, remember those early Internet days when people were limited to static websites with no function or dynamism. At that time email was the only revolutionary tool that connected people. Consider this, since the beginning of Internet era, people have been using email to communicate. They have not stopped till this day. According to statistics people mostly spend their time reading their emails. Social networking sites do not completely replace email usage, they can only assist businesses in wider communication that involves others into it. That is why big names like Apple, Microsoft, Sony and others still use email as mean of communication.